Our story
In 2016, we recognized a shift: content marketing was taking center stage, yet most markets were dominated by two types of agencies. On one side, traditional agencies operated comfortably with high budgets, while on the other, social media agencies focused mainly on monthly content plans and execution. We saw a gap—there was no agency truly committed to getting out in the field and creating snappy, bite-sized content that audiences could consume on the go. We believed every product or service had a unique story to tell, just as we did, and that continuous content across platforms was essential for brands to thrive and become the preferred choice.
DC Group started as a small content agency with a three-member team and a modest internal production setup in Colombo. Over the past seven years, we’ve evolved into a full-service, digital-led creative agency with over 150 team members and seven Strategic Business Units (SBUs). We now offer a comprehensive range of services, including in-house productions, animation, a creator business, studios, and post-production suites—making DC Group a one-stop shop for all things marketing and communications.
Today, we collaborate with over 50 brands across Asia, Europe, and Australia, continuously pushing boundaries and driving growth for brands worldwide. Our presence extends to key markets, enabling us to elevate brand stories and deliver innovative solutions across borders.
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We have partnered with over hundreds of third party platforms, making sure your content gets maximum reach through various channels. Currently, DC has the largest network of third party content amplification systems in Sri Lanka.
We also have a fully integrated Production House that has the ability to produce any form of video, from digital exclusives to commercials for television.
Modern Approach to Content
Start-up mindset
At DC we are eager to create innovative ways of looking at the digital media space. We look at challenges as an opportunity to grow and evolve our skills and brand. We believe that there is nothing impossible or challenging for us to handle. This mind-set has placed us at the forefront of our industry, helping us pave the way to become trendsetters in our era.
Flexible
We have grown to understand that trends are seasonal and not permanent. This is why it’s important to stay flexible and versatile in handling market challenges. We have an ‘out-of-the-box’ thinking that allows us to expand our horizon for digital and content, giving us agile marketing capabilities and a non-rostered approach when it comes to creating meaningful content.
Innovative & Unique Content
We live in an era where information is flooding through various digital and media platforms. It’s easy for your brand’s voice to be drowned in this sea of information. This is why it’s vital that every brand possess a comprehensive strategy and creative content that puts your brand under the spotlight. At DC we are determined to create unique and innovative content that highlights your brand, making your story visible and getting your message heard by the right audience.
Forward-thinking
Content quality is important in retaining and engaging a loyal customer base that highlights the genuinity of your story. This is why we believe that in the next few years each brand, whether it’s an FMCG product, or financial service, will own their own media assets. DC is ready to take on this shift with our resources and forward thinking mindset.
The Details Matter
Whether its content, colour, prototype or code, we understand that even the smallest detail can create a big difference in the way your brand’s story is perceived with your audience. So we strive to make sure that every little detail works together to reflect your brand values and create an impact on your target market.
